JB Mauney’s rise from a rodeo kid to the face of modern bull riding is a story of grit, big scores, and smart decisions. As fans debate JB Mauney net worth, the truth is more than a single number — it’s a story about how a fearless athlete turned arena glory into long-term value. He rode the toughest bulls, won major titles, and parlayed fame into sponsorships, merchandise, and businesses.
This piece looks closely at that journey: earnings from prize money, high-profile endorsements and sponsorships, his coaching career, and the businesses that now underpin his financial legacy. I’ll use clear figures, timeline highlights, and practical takeaways for aspiring riders. Whether you’re a longtime fan or new to the sport, this article explains why JB Mauney is called a bull riding legend and how his wealth reflects both risk and strategy in 2025.
Who Is JB Mauney?
James Burton “JB” Mauney grew up with rodeo in his blood. Born in Charlotte, North Carolina, he started riding sheep and bulls as a child and turned pro in 2005. He earned early acclaim with a raw, take-no-prisoners style that made him a fan favorite.
Today he lives in Stephenville, Texas with Samantha Lyne (wife) and their son Jagger Mauney (son); he also has Bella Mauney (daughter) from a previous relationship. Inducted into the Bull Riding Hall of Fame, Mauney shifted into coaching and business after his competitive prime, deepening his role as a true bull riding legend.
Breaking Down JB Mauney Net Worth
In 2025 the conservative estimate for JB Mauney net worth sits between $7 million to $10 million net worth (2025). That range comes from a mix of over $7.4 million career earnings in the arena plus off-field income. Prize money made the core; endorsements, merchandise, and investments layered on top.
This figure reflects decades of competition, plus strategic moves after retirement. Mauney’s financial legacy includes income from prize money, brand deals, coaching, and his stake in events and property. Together they paint a picture of the richest bull rider in modern Professional Bull Riders (PBR) history.
Rodeo Prize Money
Mauney’s PBR ledger shows over $7.4 million career earnings from contests and finals. His World Championship seasons and big event wins drove the largest single-year paydays.
Top seasons like PBR World Champion 2013 and PBR World Champion 2015 pushed payouts higher, while consistent scores at PBR World Finals and major events built his reputation and bank balance.
Endorsements and Sponsorships
Off the dirt, endorsements and sponsorships boosted Mauney’s income. Deals with Monster Energy, YETI ambassador programs, Wrangler, and American Hat Company were major contributors.
His social reach and authentic cowboy image made him a dependable partner for brands. Those deals kept cash flowing through injury years and helped expand his brand power.
Merchandise Sales
Mauney turned fan loyalty into steady revenue with merchandise sales (t-shirts, hoodies, hats). Branded gear and limited-run items sold through web shops and event booths added predictable income.
Merch moves slowly but reliably. For athletes like Mauney, these sales support his public persona and give fans a way to invest emotionally and financially in his legacy.
Coaching and Business Ventures
Post-competition, Mauney’s coaching career with the Oklahoma Wildcatters (PBR Team Series) brought a new salary and profile. Coaching keeps him close to the sport and underlines his value as a mentor.
He also co-owns Ultimate Bullfighters (UBF) and runs a Texas ranch (Bucktown XV). These business ventures diversify income and protect his long-term financial legacy.
Career Highlights Fueling His Wealth
Early wins like PBR Rookie of the Year 2006 set the stage for a career of big moments. Those early results opened doors to sponsorships and bigger event entries.
His two world titles, PBR World Champion 2013 and PBR World Champion 2015, plus 32 event wins and multiple PBR World Finals appearances, translated directly into larger paydays and brand deals. His record-breaking rides on legendary bulls: Bushwacker, Asteroid, Arctic Assassin became cornerstones of his marketability.
Challenges and Injuries Impacting Earnings
Bull riding is brutal. Mauney endured arm injury 2017, cracked shoulder blades, a broken back, and torn ACLs that reduced competitive time and earnings. Injuries cut into peak seasons and forced income variability.
The decisive blow was the neck injury 2023, which led to major surgery and retirement from bull riding. Still, his resilience helped him pivot to coaching and business, illustrating strong comeback efforts off the arena floor.
Why JB Mauney Net Worth Matters in 2025
Beyond currency, JB Mauney net worth symbolizes how bull riding has matured into a field where top athletes can earn serious money. Mauney’s wealth highlights sport growth, sponsorship value, and fan engagement.
His marketability and brand power turned spectacle rides into steady income. As the richest bull rider, Mauney’s finances matter because they show how talent, grit, and smart choices build a lasting sports legacy.
Tips for Aspiring Riders Inspired by Mauney’s Wealth
If you want to follow Mauney’s path, focus on results and image. Ride the best bulls to chase higher payouts, and build a personal brand to attract sponsors. Use social media promotion to grow visibility.
Also diversify income streams — explore coaching opportunities, merchandise sales, or event promotion. Plan for injuries: prioritize recovery and resilience and make wise investments like land or business stakes.
FAQs
What is JB Mauney net worth in 2025?
Estimates place him between $7 million to $10 million net worth (2025), driven by prize money and endorsements.
How much did he earn in the PBR?
Mauney has over $7.4 million career earnings in official PBR prize money.
Why did Mauney retire?
A severe neck injury 2023 forced surgery and an end to full-time riding.
What does he do now?
He focuses on a coaching career, runs business ventures, and manages a Texas ranch (Bucktown XV).
Who sponsored him?
Major names include Monster Energy, YETI ambassador programs, Wrangler, and American Hat Company.
Conclusion
JB Mauney turned fearless riding into measurable wealth. From PBR World Champion 2013 to coach and entrepreneur, his path shows how the sport evolved and how one icon can build a lasting financial legacy. His mix of arena success, endorsements and sponsorships, and smart business ventures made him the richest bull rider in modern times.
If you’re inspired by Mauney, study his grit and diversification. Learn to perform, build your brand, and plan for life after competition, that’s the truest lesson behind JB Mauney net worth.
